Strategy For Customer Segmentation
With Petri Karjalainen
Customer segmentation can help out a company during the strategy process. Petri Karjalainen explains why his company chose this strategy for customer segmentation and how the process could be completed with dispersed teams.
I talk about how customer segmentation played a key part in our strategy process.
Petri Karjalainen
Chief Strategy Officer, Accountor
Strategy For Customer Segmentation
Key Topics In The Interview
- Why the company wanted a customer segmentation.
- Staff feelings about the strategy creation process.
- Strategy process management with dispersed teams.
- Red flags in the strategy process.
- Building common alignment in the business.
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Stradigo
Stradigo is a brand owned by Rdigo Oy (Business-ID: 2120844-1).
Learn more from our Imprint.
Rdigo Oy is registered in Finland as a Limited company. We are a strategy consultancy located in the Helsinki capital region.
We’ve been in business since 2007. The company name comes from the latin word Redigo, meaning both ‘I shape’ & ‘I renew’.
Stradigo combines the word strategy with Rdigo.