Stradigo Company History

New Beginnings from 2020 to Today

2020 turns out to be a year of renewal and new beginnings. In February a new strategy framework is drawn up during the Funnel Hacking Live 2020 conference in Nashville, Tennessee. Veli-Matti Savo joins the team. COVID-19 pummels the global economy. After a few months of initial shock focus shifts towards the future.

The Spin-Off Years from 2015 to 2019

Rdigo Oy launched Stradigo as a spin-off in 2015. Stradigo is given the purpose to ignite strategies in businesses outside Finland. Erkki Kari-Koskinen and Oskar Westerlund join the team. By 2019 the company has invested 300 000 euros into learning online sales and marketing. 

We founded the spin-off in order to digitalize our business. We replaced traditional face-to-face workshops with much more efficient digital online workshops. 

The Founding from 2007 to 2014

Markus Westerlund departed his first company to found Rdigo Oy in June 2007. Markus intended to focus on strategy execution. Back in these early days, project management through shared spreadsheets was the name of the game. 

Over time Rdigo’s clients began to ask for help with strategic planning. As it turns out, strategy execution succeeds more likely if people have a good business strategy as a foundation. If the plan becomes too complicated, implementation becomes less likely to succeed. The clients desired to keep things simple. Rdigo introduced the one-page strategy, which summarizes the output on a single page. The concept became such a success that it is a cornerstone of the company even today.

The Origins From 1996 To 2007

In 1996 Markus Westerlund left the corporate world to assume the role of Managing Director at Vectia. At the company, he developed the Zipper model. This model made it possible to analyze customer concerns and specify solutions to those very same concerns. Under his directorship, the company grew, and the team expanded. The best-practice experiences he managed to gather during these years would allow Markus to pursue a specialization in strategy execution and strategic planning at Rdigo and Stradigo in the years to come.

Finding Us On Social Media


Stradigo is a brand owned by Rdigo Oy (Business-ID: 2120844-1).

Learn more from our Imprint.

Rdigo Oy is registered in Finland as a Limited company. We are a strategy consultancy located in the Helsinki capital region.

We’ve been in business since 2007. The company name comes from the latin word Redigo, meaning both ‘I shape’ & ‘I renew’.

Stradigo combines the word strategy with Rdigo.