Strategy For Customer Segmentation

With Petri Karjalainen

Customer segmentation can help out a company during the strategy process. Petri Karjalainen explains why his company chose this strategy for customer segmentation and how the process could be completed with dispersed teams.

Profile picture of Petri Karjalainen as Chief Strategy Officer at Accountor in front of an indigo and black background.

I talk about how customer segmentation played a key part in our strategy process.

Petri Karjalainen

Chief Strategy Officer, Accountor

Strategy For Customer Segmentation

Key Topics In The Interview

Why the company wanted a customer segmentation.
Staff feelings about the strategy creation process.
Strategy process management with dispersed teams.
Red flags in the strategy process.
Building common alignment in the business.

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Stradigo

Stradigo is a brand owned by Rdigo Oy (Business-ID: 2120844-1).

Learn more from our Imprint.

Rdigo Oy is registered in Finland as a Limited company. We are a strategy consultancy located in the Helsinki capital region.

We’ve been in business since 2007. The company name comes from the latin word Redigo, meaning both ‘I shape’ & ‘I renew’.

Stradigo combines the word strategy with Rdigo.