Strategy for Customer Experience Differentiation

With Ari Vanhanen

Differentiation, a basic cornerstone of competitive advantage. A company can differentiate in several different ways. One of these ways is customer experience. In this interview with Ari Vanhanen we dive into this particular topic.

Profile picture of Ari Vanhanen as a Vice President in front of an indigo and black background.

I talk about what it means to have customer experience as the number one differentiation criteria.

Ari Vanhanen

Senior Vice President | Energy & Water Industry

Strategy For Customer Experience Differentiation

Key Topics In The Interview

Mindset importance when creating a strategy.
Encounters in big transformations.
What to you start to sound like a tape recorder.
How strategy can be likened to a long journey.
Experiences from an industry with long sales processes.

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